Update: 02.02.2024
Last week: 3 week 2024 (15.01.2024 - 21.01.2024)
Last full month: December 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 592 | 1.8% | 36.4% | -7 | 1 012 301 | 1.8% | 75.3% | -4.8 | 21.4% |
| MoM | 5 515 | 3.3% | 33.4% | -0.1 | 3 432 189 | 7.6% | 72.4% | 0.3 | 3.7% |
| YTD | 4 477 | -22.4% | 40.4% | -12 | 2 823 374 | 7.3% | 77.9% | -3.3 | 0.6% |
| MAT | 72 124 | -31.7% | 39.1% | -13.4 | 39 879 094 | -19.4% | 75.1% | -6.2 | -8.3% |
| KAPSIKAM | |||||||||
| WoW | 18 799 | 1.9% | 2.9% | -0.1 | 11 632 859 | 2.1% | 4.1% | -0.1 | 6.2% |
| MoM | 95 420 | 12.5% | 3.1% | 0.3 | 55 750 444 | 17.0% | 4.3% | 0.5 | 0.9% |
| YTD | 53 554 | -0.9% | 3.0% | -0.1 | 33 012 482 | 54.6% | 4.2% | 1.1 | 2.5% |
| MAT | 870 161 | -15.8% | 2.4% | -0.4 | 422 870 667 | 0.7% | 3.0% | 0 | -1.7% |
| MILDRONATE | |||||||||
| WoW | 50 440 | 8.5% | 12.4% | -0.2 | 47 237 789 | 7.2% | 15.2% | 0.1 | 10.5% |
| MoM | 234 523 | 1.1% | 12.8% | -0.2 | 213 067 900 | 4.6% | 15.6% | -0.1 | -0.7% |
| YTD | 130 359 | -12.2% | 8.6% | -1.2 | 122 490 337 | 15.8% | 10.7% | -0.9 | 0.2% |
| MAT | 2 834 988 | -33.6% | 9.7% | -3.1 | 2 222 981 410 | -17.6% | 11.5% | -2.3 | -12.4% |
| SULFARGIN | |||||||||
| WoW | 2 190 | -8.3% | 0.6% | -0.1 | 1 483 039 | -10.8% | 0.9% | -0.1 | 1.2% |
| MoM | 10 047 | 1.5% | 0.6% | 0 | 6 607 935 | 4.7% | 1.0% | 0 | 1.4% |
| YTD | 6 326 | 4.6% | 0.6% | -0.1 | 4 336 227 | 31.6% | 1.0% | 0 | 21.0% |
| MAT | 128 063 | -9.0% | 0.7% | -0.1 | 73 510 122 | -0.6% | 1.0% | -0.1 | 4.1% |
| VIPROSAL | |||||||||
| WoW | 15 541 | 3.0% | 2.3% | -0.1 | 8 620 449 | 3.1% | 2.9% | -0.1 | 6.3% |
| MoM | 74 495 | 0.5% | 2.3% | 0 | 37 688 933 | 12.5% | 2.8% | 0.2 | 0.6% |
| YTD | 43 800 | 1.9% | 2.3% | 0 | 23 960 574 | 49.7% | 2.9% | 0.7 | 2.0% |
| MAT | 813 327 | -26.2% | 2.2% | -0.7 | 324 096 654 | -26.5% | 2.2% | -0.8 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 4 477 | -22.4% | 40.4% | -12 | 2 823 374 | 7.3% | 77.9% | -3.3 | 0.6% |
| KAPSIKAM | 53 554 | -0.9% | 3.0% | -0.1 | 33 012 482 | 54.6% | 4.2% | 1.1 | 2.5% |
| MILDRONATE | 130 359 | -12.2% | 8.6% | -1.2 | 122 490 337 | 15.8% | 10.7% | -0.9 | 0.2% |
| SULFARGIN | 6 326 | 4.6% | 0.6% | -0.1 | 4 336 227 | 31.6% | 1.0% | 0 | 21.0% |
| VIPROSAL | 43 800 | 1.9% | 2.3% | 0 | 23 960 574 | 49.7% | 2.9% | 0.7 | 2.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 72 124 | -31.7% | 39.1% | -13.4 | 39 879 094 | -19.4% | 75.1% | -6.2 | -8.3% |
| KAPSIKAM | 870 161 | -15.8% | 2.4% | -0.4 | 422 870 667 | 0.7% | 3.0% | 0 | -1.7% |
| MILDRONATE | 2 834 988 | -33.6% | 9.7% | -3.1 | 2 222 981 410 | -17.6% | 11.5% | -2.3 | -12.4% |
| SULFARGIN | 128 063 | -9.0% | 0.7% | -0.1 | 73 510 122 | -0.6% | 1.0% | -0.1 | 4.1% |
| VIPROSAL | 813 327 | -26.2% | 2.2% | -0.7 | 324 096 654 | -26.5% | 2.2% | -0.8 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 592 | 1.8% | 36.4% | -7 | 1 012 301 | 1.8% | 75.3% | -4.8 | 21.4% |
| KAPSIKAM | 18 799 | 1.9% | 2.9% | -0.1 | 11 632 859 | 2.1% | 4.1% | -0.1 | 6.2% |
| MILDRONATE | 50 440 | 8.5% | 12.4% | -0.2 | 47 237 789 | 7.2% | 15.2% | 0.1 | 10.5% |
| SULFARGIN | 2 190 | -8.3% | 0.6% | -0.1 | 1 483 039 | -10.8% | 0.9% | -0.1 | 1.2% |
| VIPROSAL | 15 541 | 3.0% | 2.3% | -0.1 | 8 620 449 | 3.1% | 2.9% | -0.1 | 6.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 515 | 3.3% | 33.4% | -0.1 | 3 432 189 | 7.6% | 72.4% | 0.3 | 3.7% |
| KAPSIKAM | 95 420 | 12.5% | 3.1% | 0.3 | 55 750 444 | 17.0% | 4.3% | 0.5 | 0.9% |
| MILDRONATE | 234 523 | 1.1% | 12.8% | -0.2 | 213 067 900 | 4.6% | 15.6% | -0.1 | -0.7% |
| SULFARGIN | 10 047 | 1.5% | 0.6% | 0 | 6 607 935 | 4.7% | 1.0% | 0 | 1.4% |
| VIPROSAL | 74 495 | 0.5% | 2.3% | 0 | 37 688 933 | 12.5% | 2.8% | 0.2 | 0.6% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs